My proudest achievement was launching the Everything Under the Sunday summer live music series featuring breaking local bands and guest DJ’s every Sunday afternoon at one of the most stylistically influential bars in Los Angeles, Villain’s Tavern.
Most recently, I volunteered with Canadian Music Week to Stage Manage one of the Music Festival’s week-long showcases. The task required advancing 40 bands, managing a small team of door personnel, showrunning 5 consecutive nights, managing back-line inventories, artist relations, VIP relations, and relaying pertinent information to festival production supervisory teams.
Vinyl Williams - I hosted an event at the Virgil Bar in Los Angeles featuring the relatively new shoegaze, rock band Vinyl Williams. Within the next month, they performed at the Eagle Rock Music Festival and were added to the lineup of an event hosted by IHC presents and KCRW at the Echo opening for UK rock band Django Django.
As the Social Media Manager of From the Hip’s Facebook and Twitter, I employ an outreach strategy of succinct and descriptive content-driven posts and by linking postings to broader relevant outside groups, events, and happenings.In conjunction with a weekly live music residency, I organized and maintained weekly blogging and social marketing to engage audiences through tagged/linked photographs and to draw attention to upcoming performances.
I frequently discuss relevant music & media commentary on my personal Twitter account at @ptopp_ing.
Most recently, I partnered with Canadian-based music blog Northern Transmissions to review the ardently post-genre buzz band Savages and the indie folk group Junip
Working Collaboratively: In spring 2012, I was contacted by MOX.TV (formerly the DJ Club Network), a nationwide multimedia group, to become a blog partner. I called upon my contacts with members of the dance / electronic music production group DANCEiSM for an interview and to get their unique take on the burgeoning electronic scene in Los Angeles. The resulting article spotlighted a new dance music record label stemming from former DANCEiSM collaborators. Click here for the full content of the article.
Serving as the Creative Director for the promotional materials, I helped lead a small design team to create promotional materials that were unique, identifiable, and consistent with the branding of the specific event and the partner groups. These collaborations advanced my experience in social media coordination, collaborative promotional giveaways, and overallpromotional management.
Some examples of promotional outreach include the following: